Introduction to Digital marketing

Digital marketing is a growing technology that helps promoting business or products online in digital world. Better digital marketing requires planning, targeting right audience, strong analytical skills, achievable goals and strategies to accomplish the goals.

Planning helps the most in achieving goals. The goals can be both qualitative and quantitative in digital marketing.  Qualitative goals include: improving the quality of content in a website so that it can get quality backlinks that are useful for our website. And quantitative goals include: getting high domain authority, getting higher on SERP(Search Engine Result Pages).

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